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Customized Strategy of Product Localization
It’s a fact that some very successful strategies of products in the western don’t work well in China due to different marketing situations. How will you customize your products in China?
We have to sit around to discuss on and decide a specific strategy for a certain product.
The specific strategy may be totally different from what be done and proved very successful in the western, but it could create huge opportunities instead of a world of hurt as vendors worried. The secret is that it works towards the features of China market purposely.
Just take a quick click and learn Kaspersky which wins China local market enormously as a case study. You can understand clearly about how important to choose and market proper products versions from such standard, professional, education, trial, free and even SaaS etc.
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